Marketing Tips
The Uvalux team is here to support you and your business. Nik shares his tips, tricks and experience to help your salon exceed it’s potential. Our knowledgeable sales team has tried and true tips to help you sell tanning packages, lotions and more!
Creativity is Key
Marketing Minute - February 2011
Salon owners are always on the lookout to find fresh, new marketing opportunities to try. The biggest misconception is that some owners believe successful marketing is expensive. This is not always the case.Proving that creativity is key, Cathie Bal, Salon Owner of Endless Summer Beachwear & Tanning in Vernon, BC writes: “Hey Nik, We’ve recently started using the mirrors in our tanning rooms, change rooms and bathroom as billboards. It’s as simple as buying a few window markers and writing a few tanning tips or sales on the mirrors! Everyone looks at themselves before they leave the tanning room so why not advertise there!?”
Using mirrors and windows to deliver tips and sales promotions reminds us that sometimes the simplest methods are also the most effective ways of getting through to a customer. Take a good look around your salon, and see what can be used for more than one purpose. Mirrors don’t just give clients the opportunity to admire their tan; they also make your salon or change room look bigger, and they’re an advertisement staring your client in the face.
Here’s a powerful marketing tip - When you write a message on windows and doors, use a short and direct question. Why? Because a question requires a response. For example, “Have you reached a tanning plateau? Ask Mary about our new bronzer” or “Have you thought about trying a new lotion?” Sample the most popular lotion today”, “Going away on vacation? We have a full SPF line”, etc.
Build an Awesome Team Using Facebook
Marketing Minute - December 2010
According to a study from CareerBuilder.com, 45 percent of employers turned to social media profiles last year to determine whether or not a job applicant was a suitable hire. That number is up 23 percent from the previous year.With job seekers now using social media to find out more about their potential new employer, are you using social media as another tool in your hiring process? Find out 3 key tools for building an awesome team using Facebook. These tips will also help build your salon’s reputation online.
1. Screening potential staff. It’s amazing what some people will put on their Facebook profile. When trying to decide who might be the best fit for your team, search their name in Facebook. You might be surprised what you might learn about their personality, hobbies, and friends. Keep in mind, legally you can’t rely on the information you learn to make your hiring decision, but it might help steer you in the right direction or ask the right questions.
2. Find new team members. You should have a fan page for your business. It’s an excellent way to connect with your customers, share specials, information and connect with current and potential customers. On your personal Facebook and on your fan page let the Facebook community know that you are looking for someone to join your amazing team.
3. Communicate with your existing team. Facebook ‘Groups’ is the best tool to communicate with your team. It gives you one place to talk about new things happening in the salon. You can announce specials and discuss how to sell them. You can create discussions about key products and services you provide. It’s one central place to talk about the day to day happenings. Why not talk and discuss your business where your team is anyways… on Facebook.
Does your tanning salon have an online presence?
Marketing Minute - October 2010
Most salon owners have entered the social media world of Facebook, Twitter, blogs, etc. Your online presence is an extension of the values and personality of your salon, so who is in charge of updating and communicating with your customers via the Internet? Perhaps it's a worker in the Y generation, who best understands the ins and outs of online social media culture. But do they also understand your business? Since an online reputation can be quickly damaged by a single status update or tweet, make sure you coach them how to best use social media for your salon before giving them the keyboard. Let them know it's no longer a personal hobby, but a very important job as an employee. Keep in mind there are two options when showing your salon's personality online - casual and conversational or always communicating in professional business tone. Whatever you decide, always do what is right for your salon.
February 2011 - The Importance of Tan Extenders
Cold weather usually brings along dry skin so it is important to be talking about Tan Extenders with every tanner that comes through your door. It will help keep their skin moisturized and allow them to tan faster and keep their tan longer. With the variety of Tan Extenders that Uvalux offers there is at least one that will suit every tanner's needs.
Jaime Schleich
December 2010 - Show Your Community Your Salon Cares
Take advantage of free press to promote your salon when doing events such as "Tans for Cans." Customers will show loyalty to support a business that supports their community. Tip off the press before you hand off that cheque, those boxes of food or load of toys. Show your community you care.
Angela Dimmell
November 2010 - Have a "holiday weekend" in your salon
With Christmas just around the corner, celebrate by having a "holiday weekend" and do the following:buy small plastic hollow containers (Dollar Store) and place little slips of paper in them with "free tan," "free upgrade," "free pair of eyewear," etc. Place one of these on every bed for each new client coming in to tan. At the end of the "holiday weekend", one of these containers holds a grand prize (could be free month of tanning, gift basket, etc).Be creative and have fun!
Lise Valliere
October 2010 - Fight away the cold weather blues
Starting to experience dry skin during Fall? Try using a product that combines ultimate hydration and bronzers to fight away the cold weather blues. Products like Australian Gold®'s Creamy Gelato and No Worries are great for replenishing moisture while giving an added boost of colour. Creamy Gelato has a unique fast-absorbing gel and No Worries has a smoothing body butter blend.
Serena Gamble
September 2010 - Give your tan a little pick-me-up
With the weather starting to cool off, summer tans begin to fade. Luckily, California Tan™ has a wide variety of Sunless Products that give you a quick fix from pale white to beautifully bronzed skin. They can also help give your current tan a little pick-me-up. Available in Airbrush, Spray, Foam or Lotion the California Tan™ Sunless Collection suits anyone's preference and has an easy application to achieve the golden tan you're looking for!
Jaime Schleich
August 2010 - Keep Cool This Summer!
Australian Gold® Aloe Freeze Spray or Gel is perfect for when you're out in the sun just a little too long. It's great for cooling down your skin after a day at the beach, especially if you forgot to apply your Australian Gold® SPF Lotion. It also helps to relieve other skin irritations such as mosquito bites and minor rashes. Keep it in the fridge for instant cool relief!
Christina Veenstra
July 2010 - Perfect Lotions for Legs
Summer is a great time to show off those sexy legs! Suggest Australian Gold's Bronze Minerals Legs, Designer Skin's Gorgeous Gams, or Matahari's Dark Sexy Legs for firmer looking skin and shave-minimizing benefits. These lotions give your legs a golden glow, perfect to show off that bikini or your favourite sun dress. Ladies there will be no need for pantyhose this summer!
Shelley Larche
May 2010 - Adding Value to Lotions
Always keep your lotion shelf looking fresh by moving your lotion around about once a month. It is amazing what a difference that will make. If you are having a hard time moving a certain product, create an incentive amongst your staff. Offer a prize to whoever sells the most of that product. Another option is to offer free tans with the purchase instead of discounting the bottle. Therefore you are adding value instead of devaluing the product.
Jaime Schleich